Lena Dunham to write new HBO comedy about Bergdorf’s legend Betty Halbreich

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Lena Dunham is teaming up with Girls co-producer Jenni Konner to produce a new series for HBO based on the upcoming memoirs of legendary Bergdorf Goodman‘s personal shopper Betty Halbreich…

Halbreich’s memoir, All Dressed Up and Everywhere to Go, chronicles her career as a personal shopper at Bergdorf Goodman, the famous department store in New York (non-New Yorkers might recognise it from Gossip Girl). Halbreich started at Bergdorf’s in 1978, and since then has become an institution in helping women wrestle with their vanity, insecurity, obsessiveness and compulsiveness. At 85, Halbreich still works from her office on Bergdorf’s third floor.

Clients include the impeccably-dressed Joan Rivers, Meryl Streep and Estee Lauder, and Halbreich has also consulted with various movies and TV shows, including designing Carrie’s iconic opening look for Sex and the City

See these Sex and the City photo galleries for more:

See these Gossip Girl photo galleries for more:

As yet no timetable has been released for the show, but between this and a third season of Girls, Lena Dunham is about to become a very busy girl. Find out what all the Lena Dunham fuss is about by watching Girls: The Complete First Season (2012).

Learn more about Betty Halbreich in this 1998 profile from New York Magazine, and read more details about the show at The Vine, Buzzfeed, Gawker and Deadline.

Read more about Bergdorf Goodman’s influence on fashion:

 

 

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