To our Luscious Melbourne ladies, it’s time to pull out the Anna Wintour sunnies and your best LBD, L’Oreal Fashion Festival is upon us!
Between the days of the 14th and 21st of March, this marvelous city will be boiling over with hot frocks, sharp designers and fashion, marvelous fashion!
Known for showcasing some of Australia’s hottest brands and up-and-coming designers, the L’Oreal Festival is a must for lovers of all things chic.
What sets this festival apart from others is that it is not simply a set of runway shows for society’s fashion elite, various functions are put on through the city such as public parades at Central Pier in Docklands and Federation Square, breakfast business seminars and beauty workshops at the Sofitel Melbourne on Collins Street and, naturally, after parties galore!
The best part? As long as you can outrun your neighbour in your Jimmy Choos, anyone can purchase tickets to shows and be a fashion critic for the night.
Check out the full LMFF 2010 Program or for a change of pace, try some these other options offered by the festival.
Sidewalk Shows
Alongside the runway shows, The City of Melbourne and the Herald Sun newspaper will be supporting local designers such as Kookai, Review and Forever New in hosting sidewalk shows throughout the festival of their upcoming Autumn/winter seasons free in Federation Square.
This is a fantastic way to see what will be hitting the stores near you and where to rush and buy the next ‘it’ dresses before everyone else!
Beauty Workshops
As the proud sponsor of the festival, L’Oreal Paris (alongside Marie Claire magazine) will be hosting a series of beauty and make-up workshops in the Grand Ballroom of the Sofitel on Collins Street. 
Get tips from industry professionals on autumn make-up trends that suit your complexion, and the best application techniques.
Tickets are only $35 and you even get a goodie bag of Marie Claire and L’Oreal products worth $100 (we all love a fashion freebie!).
For further information visit the official LMFF website and book tickets. No doubt we will see you there, goodie bag in hand and eyes on the runway!
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LMFF iPhone app
If you cannot make it down to Melbourne for the L’Oreal Melbourne Fashion Festival in March, do not fear, for the iPhone has come to your rescue once again! You can now download the official LMFF application for your iPhone and view the latest fashion shows from your very own pocket.
This app gives you a complete guide of the creative program, videos of shows, instant information about the hottest places to be seen during the week in Melbourne and (most importantly) who the latest hot designers are and directions to get to their shops!
Download it early from the LMFF website so that you don’t miss a single outfit.
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